![]() ![]() Why Should a Product Team Use the Working Backwards Method?Īs Amazon’s product management teams have explained over time, they find several benefits of using the working backward method. He believes the announcement isn’t ready until it is as short, clear, and makes a compelling case for the product. Note: McAllister says that a product team needs to spend a lot of time revising and cutting down the verbiage of this product press release.
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